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While we can’t predict the future of the economy, we can guarantee this: recruiting trends will be heavily influenced by innovation and technology and companies that include both in their hiring process will gain benefits in the long run.  

With unemployment rates at an all-time low in the US and Canada, things are about to shift in the way talent is hired, creating a ripple effect in the recruitment process globally. 

When it comes to hiring tech talent, recruiters must adopt certain strategies that will attract top candidates, and develop tactics that help create a unique hiring experience that puts the job seeker first. 

Below are some recruiting trends HR professionals and recruiters should be aware of in 2020:

Social Recruiting: LinkedIn, Facebook and Twitter Are Your Top Sources for Finding Candidates 

It’s no surprise that social media is a growing channel for advertising jobs and connecting recruiters with job seekers. 

Approximately 86% of today’s talent who are in their first 10 years of career use social networks to advertise themselves, search for jobs, and research companies they are interested in working for. So it makes sense that recruiters also hop on to channels such as LinkedIn, Facebook, and Twitter to connect with a highly skilled and curious group of job seekers.  

Ultimately, we are seeing more and more companies advertise open positions on Facebook, where most of the job seekers spend their time:

Or dedicate an entire section of their Facebook profile to list openings for page visits to see and easily apply:

Meanwhile, social channels also allow talent to self-market. For example, many job seekers use LinkedIn to create a personal brand, display their skill-set, and list their achievements. Social recruiting is not just effective to connect recruiters with talented job seekers. It’s proving to be a powerful tool that allows recruiters to build strong relationships with interested job candidates and encourages them to apply.

Automation in Recruiting: Using Software to Streamline Job Posting, Candidate Screening, and Setting up Interviews 

Many companies are investing in an automated recruitment process that simplifies the way hiring is done — taking a once extremely time-consuming, highly-individualized and complex process and applying new technology to efficiently vet applicants. It also enables recruiters to obtain information about a wide range of job seekers. 

For example, recruitment software such as Zoho Recruit allows companies to create job descriptions, post open positions to different forums and channels, and even helps with scheduling interviews and create offers for successful candidates. 

Almost every part of recruiting can benefit from automation. From adding consistency and quality to the overall hiring process, to improving the productivity of the recruiting team — automation helps transform outdated and manual processes. 

For tech hiring, automation is particularly important as it allows non-tech recruiters to screen candidates with specific skills without having deep technical knowledge. It also allows for better scheduling of technical interviews where tests need to be conducted, and recruiters need to connect different stakeholders. 

Independent Tech Contractors: How the Gig-Economy Is Shaping the Way Talent Is Hired and Retained 

It’s estimated that half of the US workforce will be freelancing by next year. This isn’t surprising since the gig economy has slowly made it’s way to the top across many global economies, and is shaping the way North American companies hire new talent. In case you’re still doubtful, here’s a quick roundup:

  • There are 57.3 million freelancers working in the U.S.
  • Gig economy workers contribute $1.4 trillion to the US economy annually.
  • The majority of the gig economy and freelance job growth is driven by 18-34-year-olds.

As a result, we see a rise in independent contractors being hired, especially in tech. This means that companies are not just hosting traditional, in-house employees but bringing on a broad range of employees that are on contract-basis, freelancers, or full-time.

This also means that they need to offer more incentives and perks to retain highly-talented employees, who are likely to move to a better paying and career-advancing opportunity at a moment’s notice. This is why we see a rise in flexible work hours in many SaaS companies and startups in the tech space.

Final Thoughts: Tech Hiring Couldn’t Get Easier with These New Recruiting Trends

Recruiters may be using advanced tools today, but their purpose remains the same: to attract the right talent for the role. However, they are now focusing on creating winning customer experiences to attract and retain top candidates through various channels and tactics.

Technology is impacting every stage of the hiring process, and freeing up recruiters from dull and tiresome processes.

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